Lower East Side iPhone Application

The Lower East Side Business Improvement District (LES BID) was established in 1992 as a nonprofit economic development organization dedicated to revitalizing the Orchard Street Shopping District by providing a variety of services to promote economic activity and improve the quality of life in the Lower East Side. Check out the App at http://itunes.apple.com/us/app/les/id477097479?mt=8.

Efforts are tailored toward assisting property owners and merchants who are in the Lower East Side Business Improvement District, and improving the overall quality of life in the community.

Services provided by the LES BID include:
Beautification efforts including street cleaning, graffiti removal, tree plantings, and holiday decorative lighting installations;
Economic development and business assistance in the form of storefront, security camera, and website development grants; and Validated 2-hour free parking for shoppers, as well as discounted rates for merchants.

The LES BID also markets the neighborhood through free walking tours, the Go East! Shopping Guide, a gallery guide, co-op advertisements and special events including fashion shows and street festivals.

We were asked by the LES BID to create an iPhone Application to help them expand their efforts. LES iPhone App helps tourist and residents explore the following areas in the lower East Side: 1. What’s Hot and Happening, 2. Eat – Restaurants and eateries, 3. Nightlife and Entertainment, 4. Shop – Best places to shop, 5. Explore – places and sites to explore, 6. Event – Special events, and 7. Favorites.

In the creation of this application, we focused on the following areas during our programming efforts. First we integrated the “Hot and Happening” feature, so that tourist and residents could be notified about the latest events. Additional areas of focus were the following:

Services Provided

  • Improving the app look-n-feel
  • Added to Calendar
  • UI Design polished
  • Fetching Data interaction improved
  • Search Feature improved
  • Distance calculation created
  • Added Facebook and Twitter account and also the Rss feed on the home page
  • Check out the App at http://itunes.apple.com/us/app/les/id477097479?mt=8

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